Why Vanity Metrics Are Killing Your Marketing Budget

If you're tracking impressions, clicks, and engagement rates but your revenue isn't growing, you're not alone.

The Problem with Vanity Metrics

Vanity metrics make you feel good but don't drive business decisions. Here's what actually matters...

What to Track Instead

Focus on metrics that tie directly to revenue: lead conversion rate, cost per acquisition, and customer lifetime value.

Marketing attribution helps you see which channels drive actual bookings, not just traffic.