Marketing
October 15, 2025
•5 min readWhy Vanity Metrics Are Killing Your Marketing Budget
Impressions and clicks don't pay the bills. Here's what service businesses should track instead.
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Blog
Marketing insights and attribution tips for service businesses
Guides
October 12, 2025
•7 min readMarketing Attribution for Small Businesses (Without the $500/mo Price Tag)
You don't need enterprise software to know which marketing drives revenue. Here's how.
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Resources
October 8, 2025
•6 min readHow to Calculate True ROI from Google Ads
Stop guessing if your Google Ads are working. Calculate actual ROI with this simple framework.
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